I am a seasoned UX and visual designer with over two decades of experience in the digital design industry. My journey has taken me through diverse sectors, including digital agencies, startups, and media giants like StarTV News Corp and Yahoo! HK. This varied background has equipped me with a versatile skill set, allowing me to excel in a wide range of projects from marketing campaigns to portal websites and social media initiatives.
I specialize in creating practical solutions that blend human-centric design with aesthetic appeal. I am passionate about the design process, from empathizing with users and identifying pain points to developing insights and crafting visually engaging solutions. I firmly believe that good design is a harmonious balance between function and form. My goal is to create journeys that tell compelling stories, where each element works in concert to deliver a unique, cohesive experience that fosters brand loyalty.
Outside of my professional realm, I nurture a deep affection for sculpture and painting. Working with wood as a medium allows me to express my thoughts and creativity in a tangible form, providing a refreshing contrast to my digital design work.
Through my portfolio, you'll see how I bring these principles and passions to life in my projects, always striving to create designs that are not just visually appealing, but also meaningful and impactful.